We wanted to make it really easy to record anything from a simple reminder to do something at a certain time, through to much more complex series of reminders relating to a specific "thing". For example, using our Quick Reminders you are prompted to add reminders for your car road fund tax, insurance, mot, lease expiry, warranty or for a holiday, to add reminders to cancel the milk, order foreign currency, arrange a car hire, check passport expiry date, arrange airport parking or arrange a taxi. We provide the prompts rather than leaving you to think of everything.
It was important to us also to make it very easy to find any reminder quickly and to be able to group reminders that are related. Using TAGS and CONTACTS this is simple to achieve. For example searching the tag "birthday" will find all of your contacts where you have added their birthday and the reminders you have set up for birthdays. You can then easily check who you need to buy a card / present for and set up a reminder and additional alerts to make sure you do this on time.
And, of course we're totally biased, but we much prefer the Reminders etc user interface to other programs available.